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MC
Maya Chen
Brief Detail

Meet SG Fleet — Brand Video

SGF-60795 Work in progress 80 hr budget, 0 used Filming Jul 02

Conversation

Project chat between SG Fleet and yourfilm. Files, scripts, decisions.

MC
GO
KC
HG
Maya, Georgie, Kieryn, Harrison
Tuesday, 14 April
KC
Kieryn Cowan Account Manager, yourfilm 11:02 AM
Hi Georgie, storyboard is locked and the shot list is ready for review. Sharing both below. Once you've signed off, we can start sourcing locations and confirming the AU and NZ shoot dates.
CV
Storyboard, Canva
View design
XLS
Shot List, Google Sheets
View sheet
GO
Georgie Olivier Marketing, SG Fleet Australia 3:41 PM
Storyboard looks great. One note, can we ensure Meet SG Fleet is the hero product across the AU days. I'll also check with the SG Fleet Melbourne team on getting the factory B-roll across this week.
Today
HG
Harrison Gregory Producer, yourfilm 9:18 AM
Locking AU Day 1 at Wildbark Sanctuary, Canberra + head office for late June. Need to confirm AU Day 2 location, leaning toward an client office or partner event. NZ dates blocked for the week of 6 July pending Georgie's NZ trip confirmation.
Sending will notify #sgfleet-yourfilm in Slack and email Kieryn + Harrison.

Brief overview

Everything that was briefed in for this project.

Job ID
SGF-60795
Type
Premium corporate brand film
Concept
Meet SG Fleet
Status
In Development, storyboard complete, locations being sourced
Primary output
Website hero video, AU/NZ market
Secondary output
Internal launch + LinkedIn series, Sydney
Hours
80 hr budget, 0 used
Hard deadline
Brisbane In-Conversation Series, May 5-6 2026

The brief

What we're capturing and why.

Create a premium Meet SG Fleet brand video that positions SG Fleet as Australia's largest fleet and novated leasing partner, for fleet teams who want fewer headaches. The video combines global engineering and local heritage with visible local infrastructure and support.

Rather than focusing on volume claims or high-energy messaging, the video centres on certainty: demonstrating physical presence, operational capabilities, environmental performance, and strong regional partnerships.

Tone
Measured. Confident. Understated authority. Not loud.

Narrative structure

Five-part flow the film moves through.

1
Positioning
Establish long-term thinking from the first frame.
2
Physical presence and operational scale
Warehouses, logistics, team on the ground.
3
Environmental realities and performance demands
AU/NZ-specific operating conditions: rural to metro, novated to fleet, regulation across two markets.
4
Service capabilities and product evolution
Meet SG Fleet hero product.
5
Local partnerships and community
Corporate clients, novated employees, partners.

Key creative notes

Things to keep in mind across the cut.

  • Built so the cut remains usable through 2027 and beyond.
  • Meet SG Fleet to feature as 2026 hero product.
  • SG Fleet Melbourne office footage to be provided by Georgie as supplementary B-roll.
  • Global story is the context. Local infrastructure is the anchor.
  • NZ presence is essential. The video must show SG Fleet is active across the whole region.

Shoot plan

Four shoot days across Australia and New Zealand.

Shoot Day Location Key Shots
AU Day 1 Wildbark Sanctuary, Canberra + head office Logistics, supply chain, team Vox Pops
AU Day 2 TBC, client office or partner event venue Product hero shots, Meet SG Fleet, environmental shots
NZ Day 1 TBC via Ideal, Tom + Carl NZ presence B-roll, warehouse, regional landscape
NZ Day 2 TBC, client offices or partner venues Client offices and partner venues, brand & client content

Production scripts

Per-location scripts and shot guidance.

DOC Auckland Filming DOC New Plymouth Filming

Action items

What's outstanding before we lock the shoot.