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This project shipped on 8 April 2026. The thread has been archived along with the final deliverables.
Reopen conversationEverything that was briefed in for this project.
What we captured and why.
We filmed at SG Fleet's North Sydney HQ to capture a series of short Vox Pop videos with the Oceania team, alongside light office environment footage.
The aim was to showcase the people behind SG Fleet, highlighting the team, their expertise, and how they support clients and customers on the ground.
This content supports both the Brand Video and ongoing social content.
What this project produced.
Logistics confirmed for filming day.
| Location | North Sydney, SG Fleet HQ |
| Address | Level 6, 60 Miller St, North Sydney NSW 2060 |
| Key Contact | Georgie Olivier |
| Client Contact | Lillian |
| Cinematographer | Charles Clement |
| Shoot Date | Tuesday 31 March 2026 |
| Shoot Time | 9:00 AM |
| Parking onsite | Yes |
| Crew induction required | No |
| Status | Confirmed and shot |
Six interviews structured to deliver four distinct content streams. Lindsay filmed separately at a later date.
Concept, format, questions and filming styles.
The Vox Pops centre around: SG Fleet's presence across Australia and New Zealand, how the team supports clients and customers, simple clear explanations of services or capabilities, and day-to-day insights from the team.
Filmed in a relaxed, conversational style to ensure they feel natural and engaging for social platforms. Avoiding overly technical or scripted language.
Setup kept simple and efficient to allow multiple team members to be captured, while maintaining a clean and professional visual standard. Framing and delivery slightly more relaxed than a traditional corporate interview to suit social platforms, while still polished.
| Duration | 30 to 60 seconds |
| Formats | 16:9 and 9:16 |
| Captions | Yes |
Office B-roll captured to feed into the master Brand Video.
Capture SG Fleet's local team presence, reinforcing the business is not just a leasing brand but a supported, hands-on operation.
The footage visually represents the people, environment, and day-to-day activity behind SG Fleet's team, supporting the broader narrative of local service and reliability.
| Duration | n/a |
| Formats | 16:9 and 9:16 |
| Captions | No |
| # | Focus | Shot | Notes |
|---|---|---|---|
| 1 | Team in the Office | Staff working at desks | |
| 2 | Natural interaction with screens, laptops, and documents | ||
| 3 | Individuals focused on tasks | ||
| 4 | Collaboration Moments | Small group discussions | Meeting rooms or open space |
| 5 | Informal conversations between team members | ||
| 6 | Over-the-shoulder moments of shared work | ||
| 7 | Movement Through Space | Staff walking through office | |
| 8 | Entering / exiting meeting rooms | ||
| 9 | Passing in front of frame | Transition shots | |
| 10 | Office Establishing | Wide shots of office space | |
| 11 | Clean, composed meeting rooms | ||
| 12 | Desk setups and overall layout | ||
| 13 | Depth shots showing scale and structure of space | ||
| 14 | People entering / exiting the building | ||
| 15 | Detail and Close-Ups | Hands typing, writing, or navigating screens | |
| 16 | Subtle focus on workflow and activity | ||
| 17 | Light interaction with materials or devices | ||
| 18 | Branding | SG Fleet logos and signage | |
| 19 | Branded items / materials within the space | ||
| 20 | Screens or documents with brand presence |
All closed. Project archived.